Is FACEBOOK the answer to effective advertising on YouTube?…..Part 3
“So you’re telling me that the best search engine in the world and all of these free pieces of software like email, word processing, spreadsheets, phone directories, blog engines, to just name a few ARE free??!! Right…….do I look like a sucker to you?”
As described earlier Google’s mission is to organize the world’s information. No one would argue that this will and has cost a boatload of money, and that it maybe a philosophically unobtainable goal. But Google isn’t going to let a little thing like impossible slow them down. We have seen that Google has the drive to relentlessly pursue this goal of indexing all of the world’s information, but there is that other small piece of the equation…..MONEY( or as we like to refer to here in eastern PA … MONIES). So you may be asking yourself, how on God’s green earth can Google afford to perform the indexing/cataloging/organizing of the world’s data and on top of that give away all that really cool stuff for free?
I would call that an excellent question and I am not sure I have the complete answer, but I’ll take a swing at it to try to explain the point of Google’s Freemium business model. We already discussed that the main form of income for Google is advertising. They arguably do it better than anyone else on the web to date and earn literally billions of dollars a year in profit from it. This allows them to give away for free the thing they do best, search the web. If free searching of the internet was not enough, they also give away topnotch services and products for free or very little cost to anyone who wants them. They do this not because they have altruistic motives like a Craig’s List, but because their core mission is to: Index (aka organize) all the worlds’ information and make it searchable. They do it because in order to index the world’s information they need to be aware of that information and what better way to be aware of it than to take part in the creation, sharing and recording of it.
To be continued….
