Is FACEBOOK the answer to effective advertising on YouTube?…..Part 2
The search you never knew you made
Our experience with Google searches up until recently has been pretty simple. Go to the Google home page and then type in the search words you think will show you the results you want. Google only knows what we want based on the information and words we type into the search field. Undeniably Google has provided us with answers to these searches better than any other search engine on the planet. So well that most people do not bother to look for answers on any other search engines such as Yahoo or Microsoft Live (Now called BING) because the answers they find on Google are meeting or exceeding our expectations. Google’s ability to be our “one stop shop” for internet searches has sparked numerous new industries focusing on getting companies to the digital version of the “holy land”……the first page of a Google search related to what product and services a company offers.
What you probably didn’t know is that Google is starting to tailor or change search results from user to user based on who they are, where they are and what they have searched for in the past. Google does this by tracking your web habits through your Google login. If you have a Gmail account and you stay logged into Gmail or Google throughout the day, you are in essence helping Google build a profile about you that they will use to help them provide more relevant search results for you specifically.
You can read a little more on this topic at: http://searchenginewatch.com/3631746
The Good: You may just get more of what you are looking for from Google. In the long run this personalized search process may in fact increase the accuracy of your search and every other person’s search on the planet. It could change the dynamics of Google’s overall search algorithm to a point where Search Engine Optimization (SEO) companies are no longer effective at getting their clients to the “holy” page 1 of a Google search because there are far too many variables for them to control or influence. This will mean that the content that shows up on a Google search is much more likely to be real, valid and desired content for the Google user.
The Bad: Small business owners will no longer be able to effectively utilize companies such as Search Engine Optimization and Search Engine Marketing (SEM) firms to increase their presence or level of awareness to their customers on the Web. They are going to have to manage the process themselves through the valid creation of content, information and or answers to whatever their customers may be searching for related to their company. I can’t say that this is necessarily a bad thing but it is definitely a dramatic shift in how companies will market themselves on the Web. SEO companies will fade away or migrate to different service offerings, costing countless jobs to be lost in the technology industry…… or perhaps these companies will find a new niche and creating countless new jobs. I didn’t sleep at a Holiday Inn Express last night so I don’t know what will happen but time will tell and it will surely be interesting.
To be continued….
